Launching the colour of the year to the world, and the solution was 'YourColourFutures'. An interactive online experience, which analysed users’ responses to a series of scenarios to determine a personalised colour palette for each user.
For 2018 the trends pointed towards a global sense of uncertainty and the equal need for sanctuary, prompting AkzoNobel to define a series of colour palettes that help create a ‘Welcome Home’.
This playful interactive quiz with its quirky animations created by the talented Guillaume Kurkdjian allowed users to answer selected questions which reveal their unique palette based upon their own personality. From the UK to Vietnam users could download their results and request a sample of their colour palette at their local paint supplier.
Created in 2017 with MSL