Launching the year's colour to the world, the solution was 'YourColourFutures'. An interactive online experience analysed users' responses to a series of scenarios to determine a personalised colour palette for each user.
Role: Creative Lead
Role: Creative Lead
For 2018 the trends pointed towards a global sense of uncertainty and the equal need for sanctuary, prompting AkzoNobel to define a series of colour palettes that help create a ‘Welcome Home’.
This playful interactive quiz, with its quirky animations created by the talented Guillaume Kurkdjian allowed users to answer selected questions which reveal their unique palette based upon their personality. From the UK to Vietnam, users could download their results and request a sample of their colour palette from their local paint supplier.
Created in 2017 with MSL
