"Shaped by Water" is a visually striking creative hub showcasing 11th Hour Racing's jaw-dropping collection of photos, videos, and epic storytelling. Dive deep into the sea, climb the highest peaks, and soak in the essence of water as you embark on this mind-blowing cinematic site.
Role: Design Director
Role: Design Director
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/cf9b1165-3ad8-4ec1-93c8-e6ed904389cc_rw_3840.png?h=9b0143aaac96c959dedcafc8b8979ead)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/72d9a704-853e-4954-b694-7eb199b2113d_rw_3840.jpg?h=87c4cdd57e18605547381359469b47d9)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/1fc2c545-b9de-475e-956b-2f494f0ec2f5_rw_1920.jpg?h=acbed4ea6433757d5d1fa66720567681)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/2c01d73c-7d47-4343-886f-9dc9c517c20d_rw_1920.jpg?h=f3847cb0b481feca8423b2d38581a780)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/e93aebca-9d14-4a7e-aeb2-67dbced8c2b1_rw_1920.jpg?h=2f929600a0ee88756c8657236263ba62)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/684727db-f6ac-4a03-bd5c-3ccec4606509_rw_3840.png?h=0385b10acccd6b3d611f3e07faf4cab8)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/8e554caf-f4a1-42b3-add6-84414f3146d1_rw_1920.jpg?h=28f32b8529a20502ecb51cbb6c48e6f6)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/59d9f15e-df2b-4e9d-99ee-afb96ad9c511_rw_1920.jpg?h=73a3541c12aa7eac459a65dc88fb269a)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/d9095e97-226a-47a5-801b-28cea24e6457_rw_1920.jpg?h=f5320788de40dd9ef35ae9ceb3b5aa89)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/695e2a9e-9e02-493d-893a-4f81bc75b12b_rw_1920.jpg?h=38945f6098a5ddc64985affc4f45f5e6)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/f6ad6f29-8099-4efb-979c-d906d77b8624_rw_1920.jpg?h=1d4059b5326a66fa8a2712358f56a64f)
![](https://cdn.myportfolio.com/9c52387d56d0b9c15c85a07aef960bc3/143df732-3eaa-471e-acc7-479ad36982dc_rw_3840.png?h=72ed9b768606a7a5f376b6d04f96c007)
Collaborating with the creators of "Shaped by Water," an artistic film, we embraced the challenge of designing a bespoke and fully responsive creative hub for its launch. We focused on showcasing their astounding collection of photography, videos, and editorial storytelling while maintaining a constant flow that resonated with the film's water-themed essence.
We visualized the user experience using Figma with a well-crafted sitemap before bringing the site to life on Webflow. Engaging the audience was key, so we integrated full-bleed picture galleries, interactions, micro animations, parallax movement, page transitions, and even a custom cursor.
To fully immerse users into the content, we crafted a design that mirrored the athletes' deep connection with water during their journeys. The result was an impressive, fully-responsive microsite that surpassed expectations and laid the groundwork for future content updates.
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Created with HLabs in 2022/23
View site
Created with HLabs in 2022/23