The boutique luxury hotel group The Doyle Collection who have eight properties in Ireland, England and the US, needed a fresh website to feature each of their properties and their unique qualities.
A completely new re-design of the digital presence for the boutique hotel chain The Doyle Collection. The project consisted of art direction, a responsive design with a detailed booking system interface. The aim was to create a strong solid grid structure to showcase the rich content from beautiful interior shoots to the curated articles about the activities visitors would explore whilst they resided there.
Introducing each hotel with its own colour-way and typography gave each hotel its own individual character, yet the consistent grid system kept the gentle transitions between the different hotels a pleasurable experience on the eye. For each hotel an illustration was produced to be used on the site and as a decorative piece across hotel in-room collateral.
Created in 2015 with Brave New World