Re-introducing a fitness guru with an impressive clientele from CEOs to royalty with the premium look and feel that focused on her attention to detail for her clients to sculpt their bodies.
This project included a new identity system to help reflect her personality and the mission that she had for her clientele – perfection. The art direction for this brand refresh was about capturing the anatomy of the human body and contrasting it with an expressive script typography representing the energy that was received from the coach and then expected from the client throughout every workout. The photography highlighted the lean physique of what they could achieve which was captured beautifully.

Create in 2014 with Brave New World
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