A brand refresh for one of the Leading Hotels of the World. Gleneagles continues to offer an unbeatable array of attractions that include incredible pursuits, three championship golf courses, an award-winning spa, and the only restaurant in Scotland to hold two Michelin stars.
The ambition for this project is to surpass the glory days in the 1920’s when Gleneagles was hailed as a fabulous playground, the epitome of modern glamour, a palace in the glens. A brand refresh with bespoke iconography to identify each of the hotels iconic pursuits was designed, alongside a modern update to their website to bring it into the 21st century. 
A fine balance between the heritage of the brand, the beauty of the hotels and its gorgeous surroundings was captured using a bold, photographic approach making the luxurious details and splendour of the hotel entice its regular visitors and new.


Create in 2015 with Brave New World
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